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Get exclusive updates and stories shaping the future of logistics at Manifest 2025. Visit the Press Room Now.
Supply Chain Radar’s Egg-O-Meter: Cracking the Code on Supply Chain Leadership🥚
Everyone’s seeking attention—but who’s actually winning the spotlight? In a world where perception can shape partnerships, careers, and...
Strategic Conversations - Book by Charlie Pesti Becomes an Amazon Best-Seller
The journey of the Strategic Conversations book has been nothing short of extraordinary. Launched on March 6, 2025 , this powerful...
What Supply Chain Professionals Click On: Insights from Our CTR Data
: Discover what’s driving engagement in supply chain marketing! Our latest analysis of click data reveals top-performing content trends—brea
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Navigating the Data Minefield: Common Pitfalls and Best Practices in Reporting on Data
Explore the narrative of data beyond numbers, focusing on actionable insights.
Charlie Pesti
Jan 22, 20243 min read
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Practical Tips for Using Data in Logistics
In the fast-paced world of logistics, the ability to quickly identify and leverage relevant data is not just an advantage; it's a...
Team CHARLIE PESTI
Jan 9, 20243 min read
92 views
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Decoding the Data Dilemma: A Beginner’s Guide to Making Your Data Work for You
In an era where data is the new currency, understanding how to leverage this wealth of information is crucial, especially in the B2B...
Team CHARLIE PESTI
Jan 4, 20243 min read
155 views
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Top Marketing Tips for 2024: Mastering B2B in the Supply Chain Industry
In the ever-evolving landscape of B2B marketing, 2024 presents new challenges and opportunities, especially within the supply chain...
Soumya Nair
Dec 22, 20233 min read
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Top PR Tips for 2024: Elevate Your PR Game in the Coming Year
As we approach 2024, it's time to refine and elevate your PR strategies to ensure that your brand remains in the spotlight.
Team CHARLIE PESTI
Dec 19, 20233 min read
32 views
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Press Release Perfection: Nailing the Pitch That Publishers Can't Ignore
Unlock the secret to captivating journalists with your press release!
Charlie Pesti
Nov 21, 20235 min read
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Behind the Scenes: Thanking The People Who Keep the Supply Chain Moving
Exploring the vital role of supply chain workers, from truck drivers to air freight teams, in delivering our Thanksgiving bounty.
Team CHARLIE PESTI
Nov 20, 20233 min read
117 views
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The Ultimate PR Guide for Logistics and Supply Chain 2024
The logistics and supply chain industry is a critical part of the global economy, but it can be difficult to get people's attention....
Maneek Mohan
Nov 2, 20233 min read
277 views
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Ghosting the Freight Recession with a Strategic Marketing Budget in 2024
As the year winds down and the cool, eerie breezes of October begin to chill our bones, it's time to consider the spine-tingling...
Maneek Mohan
Oct 27, 20233 min read
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5-7% of gross revenue is expected to be spent on marketing and PR in 2024
Join the conversation and share your insights on how marketers can best reach their target customers in 2024 by completing a 5-minute survey
Team CHARLIE PESTI
Oct 23, 20232 min read
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#PRFAIL - Lessons in Public Relations
1. Be a journalist's friend, not just a source. 2. "Your partnership with company X is not news. Please don't waste my time." 3. "As...
Soumya Nair
Sep 28, 20232 min read
575 views
1 comment
Mission:Impossible
Breaking Through the 100,000-Unread-eMails Barrier The digital age has made it easier for anyone to reach out to the media, resulting in...
Team CHARLIE PESTI
Aug 27, 20234 min read
318 views
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100 Interesting Facts About Press Releases
1. One out of four businesses publish more than 10 press releases each year, indicating the frequency and relevance of this communication...
Team CHARLIE PESTI
Jul 25, 20237 min read
290 views
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How to Measure the Success of Your PR Campaign
Today, our focus is on measuring the impact of B2B PR and how to track and analyze a campaign's success effectively. Let's get started!...
Team CHARLIE PESTI
May 15, 20232 min read
49 views
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Press Releases WTF: What’s the Frequency?
Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...
Kriti Kumari
Mar 2, 20233 min read
442 views
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Quick Social Media tips for Supply Chain & Logistics businesses
How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...
Kriti Kumari
Feb 25, 20232 min read
127 views
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How to Pitch a Journalist: A CHARLIE PESTI event at Manifest 2023
Manifest 2023: The Future of Logistics was a premier gathering of innovators, industry leaders, and investors showcasing cutting-edge...
Soumya Nair
Feb 23, 20235 min read
7 views
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17 Reasons Why Businesses Should Hire a PR Agency
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...
Soumya Nair
Feb 20, 20235 min read
1,316 views
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Measuring the Impact of B2B PR: How to Track and Analyze Your Campaigns' Success
Introduction to tracking PR campaigns A PR (public relations) campaign refers to an organization or individual's coordinated and...
Kriti Kumari
Feb 20, 20236 min read
84 views
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Elevating the Industry: CHARLIE PESTI at TPMTech'23
Hello! We are excited to attend the upcoming TPMTech in California on February 23 and 24, 2023. We are thrilled to be attending for the...
Maneek Mohan
Feb 14, 20231 min read
816 views
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