As we approach 2024, it's time to refine and elevate your PR strategies to ensure that your brand remains in the spotlight.

Unlock the secret to captivating journalists with your press release!

Exploring the vital role of supply chain workers, from truck drivers to air freight teams, in delivering our Thanksgiving bounty.

The logistics and supply chain industry is a critical part of the global economy, but it can be difficult to get people's attention....

As the year winds down and the cool, eerie breezes of October begin to chill our bones, it's time to consider the spine-tingling...

Join the conversation and share your insights on how marketers can best reach their target customers in 2024 by completing a 5-minute survey

1. Be a journalist's friend, not just a source. 2. "Your partnership with company X is not news. Please don't waste my time." 3. "As...

Breaking Through the 100,000-Unread-eMails Barrier The digital age has made it easier for anyone to reach out to the media, resulting in...

1. One out of four businesses publish more than 10 press releases each year, indicating the frequency and relevance of this communication...

Today, our focus is on measuring the impact of B2B PR and how to track and analyze a campaign's success effectively. Let's get started!...

Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...

How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...

Manifest 2023: The Future of Logistics was a premier gathering of innovators, industry leaders, and investors showcasing cutting-edge...

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...

Introduction to tracking PR campaigns A PR (public relations) campaign refers to an organization or individual's coordinated and...

Hello! We are excited to attend the upcoming TPMTech in California on February 23 and 24, 2023. We are thrilled to be attending for the...

Now that we understand the content and the structure of a proper press release, as well as what to say and how to say it, it’s time we...

Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now...

In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...

Last time, we talked about the 5 W’s, who, what, where, when, and why. Each one of the Ws carries critical information and is a vital...