The Power of Events: Building Thought Leadership Through Strategic Investments
Learn how strategic event investments can establish your brand as a thought leader in the supply chain industry.
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What's Next for Marketing & PR in 2025? Take the Survey and Discover Future Trends
Explore the future of Marketing & PR in 2025! Participate in our latest survey to gain insights on emerging trends shaping budgeting, digita
15 Ways PR Agencies Can Build Media Relationships
Discover B2B PR strategies for media relations to boost brand awareness, establish leadership, and drive sales.
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Kriti Kumari
Jan 4, 20233 min read
Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
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Soumya Nair
Jan 1, 20233 min read
How to Stand Out at an Industry Event?
"People don’t just buy goods and services they buy relations, stories, and magic" - Seth Godin The addition of technology into the supply...
498 views0 comments
Kriti Kumari
Dec 28, 20223 min read
Guaranteed Ways to Generate Quality Leads for your Logistics Business?
According to the SEO Tribunal, 97% of people use the internet to learn more about companies. This means that if you aren't already doing...
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Soumya Nair
Dec 16, 20226 min read
4 Steps for Building Connections with Journalists
"In journalism, there has always been a tension between getting it first and getting it right." --Ellen Goodman Building relationships is...
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Maneek Mohan
Dec 15, 20225 min read
A conversation with AI on its role in Supply Chain Management
We sat down for a conversation with ChatGPT to understand what the hype was about and test its knowledge on the all-important supply...
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Soumya Nair
Dec 13, 20223 min read
Why Are Supply Chain Trade Events Important?
"An event is only over when everyone stops talking about it!" -- Mason Cooley Supply chains are networks of processes, people,...
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Charlie Pesti
Dec 8, 20223 min read
Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
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Team CHARLIE PESTI
Nov 23, 20222 min read
Thanksgiving - Give Thanks & A Whole Lot More!
While turkey, football, family, and friends are often the stars at Thanksgiving, many folks wonder how they can give meaningfully at...
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Charlie Pesti
Nov 21, 20223 min read
The 5W's of a Press Release!
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...
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Kriti Kumari
Nov 21, 20224 min read
A Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
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Soumya Nair
Nov 15, 20228 min read
Top 12 Supply Chain Events Worldwide 2024
In the rapidly evolving world of global commerce, staying ahead of the curve on supply chain trends, innovations, and best practices is...
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Kriti Kumari
Nov 8, 20224 min read
The Ultimate Guide To Social Media For Supply Chain Businesses
In the previous blog, we discussed why supply chain leaders should consider building their company’s presence on social media. However,...
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Kriti Kumari
Nov 7, 20222 min read
CHARLIE PESTI Hires Top Marketing Executive
CHARLIE PESTI, the leading publicist of shipping, supply chain, and logistics technologies, appointed Jim Waters as the chief operating...
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Kriti Kumari
Oct 22, 20225 min read
Importance of Social Media In The Supply Chain Industry
The pandemic brought with it new dawn on B2B commerce, and with it, the supply chain industry underwent a massive disruption. Industry...
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Charlie Pesti
Oct 13, 20221 min read
The Concept Of Marketing & Tech In The Supply Chain Industry
People in the supply chain are in the business of making the impossible possible. But to tell those stories in a way that's engaging and...
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Soumya Nair
Aug 31, 20227 min read
100 Interesting Facts About Outsourcing
Around 300,000 jobs are outsourced by the US annually. The top reason for outsourcing (70%) is cost reduction. The total global IT...
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Charlie Pesti
Aug 18, 20225 min read
A Comprehensive Guide on Pitching Journalists: How to Pitch Me?
The historical aspect of a press release dates back to 1906. Ivy Lee, whose agency was working for a Pennsylvania Railroad, reported a...
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Soumya Nair
Jul 19, 20221 min read
Did You Know? The Concept Of ROI Is More Than A Century-Old
Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and tested concept. Donaldson Brown, in 1914 working as Assistant...
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Soumya Nair
Jul 12, 20221 min read
Content Marketing is a Commitment, NOT a Campaign!
Great content is your long-term investment and the best sales rep in the world. The history of content marketing dates back to 1895 when...
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Soumya Nair
Jul 5, 20225 min read
History of Outsourcing: Pros & Cons
“MASTER YOUR STRENGTHS, OUTSOURCE YOUR WEAKNESSES” Although outsourcing as a concept dates back to the Roman Empire, when the SPQR...
254 views0 comments
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