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Supply Chain Radar’s Egg-O-Meter: Cracking the Code on Supply Chain Leadership🥚
Everyone’s seeking attention—but who’s actually winning the spotlight?  In a world where perception can shape partnerships, careers, and...


Strategic Conversations - Book by Charlie Pesti Becomes an Amazon Best-Seller
The journey of the Strategic  Conversations  book has been nothing short of extraordinary. Launched on March 6, 2025 , this powerful...


What Supply Chain Professionals Click On: Insights from Our CTR Data
: Discover what’s driving engagement in supply chain marketing! Our latest analysis of click data reveals top-performing content trends—brea
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Fundamentals of writing a Press Release
In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...

Charlie Pesti
Feb 13, 20232 min read
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Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...

Charlie Pesti
Dec 8, 20223 min read
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The 5W's of a Press Release!
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...

Charlie Pesti
Nov 21, 20223 min read
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A Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
Kriti Kumari
Nov 21, 20224 min read
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