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Supply Chain Radar’s Egg-O-Meter: Cracking the Code on Supply Chain Leadership🥚
Everyone’s seeking attention—but who’s actually winning the spotlight? In a world where perception can shape partnerships, careers, and...
Strategic Conversations - Book by Charlie Pesti Becomes an Amazon Best-Seller
The journey of the Strategic Conversations book has been nothing short of extraordinary. Launched on March 6, 2025 , this powerful...
What Supply Chain Professionals Click On: Insights from Our CTR Data
: Discover what’s driving engagement in supply chain marketing! Our latest analysis of click data reveals top-performing content trends—brea
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5-7% of gross revenue is expected to be spent on marketing and PR in 2024
Join the conversation and share your insights on how marketers can best reach their target customers in 2024 by completing a 5-minute survey
Team CHARLIE PESTI
Oct 23, 20232 min read
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100 Interesting Facts About Press Releases
1. One out of four businesses publish more than 10 press releases each year, indicating the frequency and relevance of this communication...
Team CHARLIE PESTI
Jul 25, 20237 min read
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17 Reasons Why Businesses Should Hire a PR Agency
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...
Soumya Nair
Feb 20, 20235 min read
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Fundamentals of writing a Press Release
In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...
Charlie Pesti
Feb 13, 20232 min read
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Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
Charlie Pesti
Dec 8, 20223 min read
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The 5W's of a Press Release!
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...
Charlie Pesti
Nov 21, 20223 min read
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A Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
Kriti Kumari
Nov 21, 20224 min read
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